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Wrangler gives new meaning to the phrase. “Denim and diamonds” to celebrate the 75th anniversary
The label, part of Kontoor Brands, is auctioning off a unique buckle handcrafted by Montana Silversmiths valued at more than $40,000 to celebrate this year’s diamond anniversary. All sales proceeds will be donated equally to the Western Sports Foundation and Lead Changes, two independent non-profit organizations dedicated to preserving and promoting Western lifestyles.
Auction of the 6.34 carat buckle featuring 75 diamonds, yellow gold, blue topaz and sterling silver. Starting November 15th and bidding online for $7,500, this is no coincidence at wsm.com. The auction will run live until December 30th, 2022 at 5:00 PM, and the winner will be announced in January 2023.
“Wrangler has been inspired by the code of the West since its inception in 1947, and we couldn’t be more excited to honor our roots by working to preserve cowboy culture and heritage,” said Allen Montgomery, Vice President of Wrangler. Great American,” said Allen Montgomery, vice president. “We can’t think of a better ending to our 75th anniversary than working with two incredible organizations dedicated to empowering youth through embracing the power of mind. Cowboy Spirit”
The Western Sports Foundation is a non-profit organization that aims to enhance the overall success of western sport by improving the health and well-being of athletes by providing the necessary resources and financial advice to prepare. For life after the race, Lead Changes is committed to using horse riding skills as a tool to equip young people with leadership skills and confidence. and to support young cowboys and cowgirls
before selling Buckle will be touring the United States and taking photos for the Wrangler’s “Hands of Wrangler” social media series, alongside past and present brand ambassadors such as bull rider JB Mauney and wrestler. Singer-songwriters Cody Johnson and Leon Bridges
The conclusion of the Wrangler’s Diamond Jubilee comes after other celebrations. events throughout 2022, such as the launch of the NFT and “Mr. Wrangler,” capsule collections with Bridges and collaborations with Gant, Fender and Billabong, among others.
The brand has just unveiled the first phase of its new Reissues collection, a limited edition reborn archival design capsule. The first five pieces consist of a fringed jacket. Jeans and denim jackets printed with cowboy cuts. Women’s Blue Bell jackets and jeans from the 1950s and red denim jacket designs from the same decade.
Items cost $75-$265 and are available on the Wrangler website.
“Our anniversary is a great opportunity to revive the classic styles and iconic design elements that have made the brand what it is today. It was inspired not only by the actual product itself. But also design ideas from the past several decades are coming. It was a success for the first time,” said Vivian Rivetti, vice president of global design for Wrangler.
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