IKEA presents DIRIGERA and the new IKEA Home smart app | Catch My Job


Imagine waking up in a bedroom with fresh air, the blinds slowly rising as the lamps gradually illuminate the room – all to your favorite music and the smell of freshly brewed coffee. This moment was made possible by the creation of a scene in the new IKEA Home smart app. Scenes allow different smart devices to be controlled individually or in groups to create automated patterns for different activities throughout the day. The new DIRIGER hub allows the user to add a range of smart products, such as sound, lighting, air purification and blinds to their smart home, in a simple and intuitive way. The hub will eventually be compatible with the new smart home industry connectivity standard – Matter.

“DIRIGERA and the new IKEA smart home app are the heart of the new smart home experience from IKEA. Together, they make it possible to connect digital solutions with home life in a simple and affordable way. With better and simpler integration of technology into everyday life, we have the potential to positively influence moments and activities in the home, such as creating a better wake-up routine or helping you get a good night’s rest, says Rebecca Thoreman, business leader at IKEA Home smart.

“As contributors to the development of Matter, we at IKEA are proud to be a part of enabling different smart products to communicate with each other and provide more smart home opportunities for many people around the world.” At IKEA, we will be working on Matter certification step by step, and the first update is expected in the next few months. “We’re just getting started,” says Rebecca.

The new IKEA Home smart app has been developed based on decades of experience living at home. In addition, hundreds of annual home visits are supplemented by multiple user research studies. Most of the users observed in their homes perceive smart products as complicated, and many also felt that a smart home is something only available to a few. IKEA’s easy-to-use smart home experience aims to lower the threshold for people to set up and use a smart home.

“At IKEA, we think that a smart home should be for everyone. With the new IKEA Home smart app, one focus has been on creating an inclusive experience, built with our customers’ daily lives and challenges in mind. We learned how people use their smart homes and what works and what doesn’t. Based on this, we have created a simple and intuitive digital experience that enables an even smarter home for as many people as possible,” says Rebecca Toreman.

The IKEA smart home experience will continue to improve over time, as DIRIGERA and the IKEA Home smart app will be regularly updated with new features.

The new IKEA Home smart app is available to download and DIRIGERA will be on sale from October*. Already purchased smart products from the IKEA Home smart range can be connected to the new DIRIGERA hub and will work equally well with it.

*For more information, contact your local IKEA market.

About IKEA
IKEA offers well-designed, functional and affordable, high-quality home furniture, produced with care for people and the environment. There are several companies with different owners, operating under the IKEA brand, all sharing the same vision: to create a better everyday life for many people. IKEA was founded in Sweden in 1943.

About the IKEA franchise system
The IKEA retail business is run through a franchise system with franchisees authorized to market and sell the IKEA product range in specific geographic territories. Inter IKEA Sistems BV is the owner of the IKEA concept and an IKEA franchisor worldwide, which also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies are entitled to own and manage IKEA sales channels under franchise agreements with Inter IKEA Sistems BV

About the Inter IKEA Group
The Inter IKEA Group includes Inter IKEA Sistems BV, IKEA of Sweden AB, IKEA Suppli AG and IKEA Industri AB related businesses. Inter IKEA Holding BV is the holding company for the Inter IKEA Group.


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