Electronic IPL Media Rights Auction: ready calculator from category, base price, list of bidders. | Catch My Job

Reliance Industries Limited, which owns Viacom18, is considered one of the strongest competitors in both the TV and digital space, along with the Star Network and Sony has four dedicated packages to e-auction for 74 games per season over a five-year period. From 2023-2027, with the requirement to increase the number of races to 94 in the last two years, the BCCI expects over and above them. ₹Compound base price Rs. 32440 tens of millions, it could generate another 12,000 to 12,500 tens of millions which could take up valuations up to ₹45,000 ten million rupees

What is e-auction?

It will be an electronic auction where companies Bids can be raised to 50 tens of millions at once. Electronic auctions are transparent but take a long time.

List of companies participating in the electronic auction

Viacom18 JV (joint venture) with Lupa Systems (Uday Shankar and James Murdoch), Walt Disney (Star), Zee, Sony (both Indian media and digital rights), Times Internet, Fan Code, FunAsia, Dream11 (digital rights only).

Four packages are available for auction and every package is awarded to the highest bidder.

Package A

Package A has TV (broadcast) privileges in the Indian subcontinent. TV rights for the Indian subcontinent at ₹49 crore per game

Package B

Covering digital rights for the Indian subcontinent Digital rights for the Indian subcontinent at ₹33 crore per game

Package C

Package C for 18 selected games each season for the digital region. Non-exclusive 18-match digital package at ₹11 crore per game

Package D

It covers all games and will combine TV and digital licenses for overseas markets, overseas TV and digital rights at ₹3 crore per game

The Indian Cricket Board (BCCI) will begin bidding for the rights online from 0530 GMT on Sunday, Treasurer Arun Singh Dhumal told Reuters. Results are expected on Sunday.

“IPL is the hottest asset in cricket and it has recently expanded to a 10-team tournament, meaning there will be more competition,” Dhumal said. “All of this should reflect the value of the new media rights. which we expect to be significantly higher than our previous agreement.”